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  • Top Buyer and Seller Lead Generation Strategies

    Lead strategies for the volatile market and how to position yourself without being overly sales-pitchy. Renters/Property Managers Contact renters who moved in 8-9 months ago Renters whose lease is a few months from ending could be potential buyers who can buy at a lower monthly cost than their current rent. Go back to the MLS to identify homes rented 8-9 months ago and find potential buyers. Contact property owners who rented their property 8-9 months ago Many investment property owners want to sell, reposition, or buy another rental property. Generate business with investors by engaging with owners who are managing their property rentals. Ask them if they have considered selling since the market is so high, and if they aren’t, ask whether they are considering buying another rental property in the near future. Upload community videos to YouTube Add valuable information about the communities you serve using YouTube videos. You can shoot these 1-2 minute videos with a smartphone or hire someone to shoot them professionally. Sharing local information shows your local expertise and the organic search traffic from these videos is great and grows in value exponentially over time. Post Reels on Instagram or TikTok -- just one reel can feed into multiple social platforms. Use these short burst videos to share information about your farming area or about a particular property, or to answer frequently asked questions about real estate. Show your professional expertise as well as your personality. Write LinkedIn articles If you post good content with effective hashtags that mention the areas you’re serving, you’ll develop new leads for your business. These articles can be about local events, the real estate industry, FAQs, credit tips, etc. Add Value to Local Facebook Groups These groups are centered around local cities or neighborhoods, and many of the questions people ask will come from people interested in moving to the area. Answer their questions about the area, and provide value so that when they ask a real estate question, you can send a private message to them and add even more weight. They’ll typically do business with the first agent they talk to. Post listings on Facebook Buy Sell Trade groups Most areas have a local Facebook Buy Sell Trade group where you can share an available property with the group members. If you don’t currently have any listings you can share, ask another agent if you can promote one of their properties on social media, and then watch for the people who comment or engage with the post. Private message those people to answer questions from potential buyers and generate showings, and use those listings to drive customers to pages where you can capture their information if possible. Host a First-Time Homebuyer Seminar Partner with a lender and credit repair company to host a seminar to teach renters how to own a home. Host Open Houses Open houses are another one of the most foundational ways to grow your business. Open houses can help you get in front of potential buyers and sellers as well as curious neighbors who want to know what their homes might be worth. Reach Out to Friends, Family, Acquaintances, etc. Who Have Reached Milestones or Other Life Altering Events: Contact newly engaged couples Reach out to pregnant couples Connect with new empty nesters Divorce Leads Probate Listings (Death in Family/Estates) Ask for Referrals Please share on social media how much you appreciate referrals and publicly thank the people who provide them for you. The adage, “Ask and you shall receive,” applies to referrals. Run PAID Marketing Ads (Multiple Platforms) Google Ads Facebook Ads Note - Target Your Farming Area: Geographically and Audience Buy Leads (Multiple Sources) A few sites to begin your search are: Zillow,, and Bold Leads. It's important to find out how often they provide leads and how many times they sell each individual lead before you sign up. Sign-Up for Referral Programs (Multiple Sources) A few programs include: and Bank-Owned/REO such as register for HUD home sales websites. Also, check with your broker to see if they have any Master Agreements with different referral/lead companies. Call owners in tract-built neighborhoods that are 3-5 years old National builders pull their sales team from areas as soon as the final house sells. Therefore, many of those homeowners are sellers whose homes have tons of equity. Find these neighborhoods and talk to the homeowners to establish yourself as the expert on the local market. These are often great neighborhoods for farming if you identify people who can benefit from your help. Execute Circle Prospecting A research study from the National Association of Realtors (NAR) found that three homeowners in the closest 20 houses will consider listing within three weeks of when a property sells. Reach out to these 20 homeowners in the days following the sale to let them know the sale’s details and explain how the deal may impact their home value. They may not sell right away, but you’ll have the opportunity to generate immediate and future leads. Start a Digital Farm If You Don't Already Have One Generate an email list of owners, maybe even those in your neighborhood, and send them a monthly email that includes a video of you talking about the previous month’s sales. Share details about recent sales, pending sales, and how the market is currently performing. Include a call to action at the end that invites curious homeowners to contact you for a no-obligation update about their specific home values. Do Video Comparable Market Analysis Daily Send video CMAs to past buyers, people in your farm area, and anyone in your circle of influence. Record your screen, and share the comparable sales and home’s value range without the homeowners asking for it. People are often surprised by their home’s value, and when you do something people don’t expect, you’ll create raving fans for your business. Use this material to post general market comps on your social media platforms! Note: don’t post videos with people’s personal home information. For more information on leads generation or marketing resources available to our agents contact to see all the benefits offered to REeBroker Group agents!

  • Starter vs. Forever: What Kind of Home Will You Purchase?

    It’s time to purchase a home, and you have a decision to make: starter or forever? Do you plan on staying in your next home for the foreseeable future, or is it a stepping stone to a better house down the road? Starter homes and forever homes are distinguished by many qualities, and each has its benefits and drawbacks. Below, REeBroker has provided some information to help you decide what kind of home to buy! What Is a Starter Home? Essentially, a starter home refers to a property that you view as a stepping stone for buying another property shortly thereafter. A starter home typically has a less-than-ideal location, size, and other aspects compared to forever homes. Your starter home will likely be much cheaper than if you were to buy your forever home right off the bat. Most starter homes require repairs or upgrades. For instance, you may need to install a fence around the property to keep your kids and pets safe. Fortunately, you can quickly connect with a fence company through service websites. You can also compare companies via reviews, services provided, and discounts offered. What Is a Forever Home? On the other end of the spectrum, people buy forever homes when they have no plans of purchasing another home in the future. You must consider current and future needs when determining whether or not a property is a forever home. These properties are more expensive than starter homes. However, considering that they require minimal improvements, you won't have to worry about investing in extensive upgrades. The Features The ultimate goal of purchasing a starter home is to make you a homeowner and put you on the path to buying another home a few years down the road. Your starter home may not have all the features you need to flourish long-term. Perhaps the location is not convenient or the layout doesn't suit your growing family. Maybe there are several repairs and renovations. However, with the hope of stepping up to a better home in the future, you shouldn't get hung up on the details when purchasing a starter home. You need to approach your forever home with more scrutiny, considering you don't plan to buy another home afterward. Consider your current family situation and whether you plan to get married, have children, open a home business, etc. Your forever home must be able to accommodate all your needs for the next several decades. Of all the features, however, location is the most critical. You can always renovate a home, but you can't pick it up and move it to a different neighborhood or region. Fortunately, there are plenty of top-notch areas for laying down roots! The Home Warranty Another factor to consider is homeowners insurance. Comprehensive insurance can cover the costs of many items in your home, but adding a home warranty can extend coverage to home appliances and systems. Search “home warranty worth the money” to learn more about whether it could be a good investment for your family. The Mortgage The type of mortgage to pursue on your next home will depend on whether you're purchasing a starter or forever home. An adjustable-rate mortgage (ARM) is ideal for starter homes because you plan to move on in a few years. These loans often carry lower introductory interest rates, and you have a good chance of selling the property before the interest rate rises. If you're settling down in your forever home, consider taking out a 30-year fixed mortgage so that you don't have to worry about rates going up and down. Sure, this type of loan comes with a slightly higher interest rate, but you don't have to worry about it increasing over time. Conclusion Are you ready to become a homeowner? Are you ready to settle down in a property that will accommodate your growing family or business needs? Keep researching the differences between a starter home and a forever home to determine which path is ideal for you at this time. And remember to reach out to one of the many world-class real estate agents at REeBroker Group to find the perfect property!

  • Secrets Many Small Business Owners Don’t Know About Creating a Great Website

    Having a business is hard enough without having to worry about doing all the tech stuff yourself. But that’s often the reality for many small businesses, which means that many owners end up leaving a lot of the more technical aspects of their business up to chance. This can result in things such as having a sub-par website, which is why so many owners are now going digital. But having a business is hard enough without having to worry about doing all the tech stuff yourself. However, the good news is that it doesn’t have to be that way. There are a number of great resources available online that can make the technical side of owning your own business much easier. With that in mind, the REeBroker Group shares some of the best ways that you can create a great website for your small business. Hire a Specialist The first and most important step that you can take to having a great website is to hire a website designer. While there are many free website builders that can get you started, they don’t offer the same level of customization and overall website design that a professional website builder will. Having a great website is critical to having a successful business. However, it’s also important to note that building a website is just one part of the equation when it comes to marketing your small business online. You also have to have a digital presence, which includes social media accounts and an online shopping cart. Invest in SEO Search engine optimization is the process of improving the visibility of your website or blog on search engines. If you want to get more visitors to your website, you need to make sure that your website appears on the first page of a search engine when someone enters a keyword or a phrase into the search engine box. Some of the most important factors that determine how high your website appears on search engine results pages (SERPs) are the content and quality of your site. When it comes to content, make sure that you have enough of it and that it’s good quality. If you don’t have anything relevant to your industry, a search engine will return no results. Your site should also be optimized to be mobile-friendly. More than half of internet users use a mobile device to search for products and services, so having a site that doesn’t load properly on a mobile device will drive away customers. Real-Time Analytics Real-time analytics are the analytics that you run on-site as you are collecting the data. This helps you to gain insight into your website’s performance as it happens. This is the best type of analytics to use if you want to understand your customers’ behavior as they are using your site. Real-time analytics are useful for identifying problems, such as high bounce rates or slow page views. It allows you to collect data as it comes in and then use that data to form real-time conclusions. Use Social Media Links Social media buttons are interactive buttons on your website that connect your visitors to social media platforms on their phones. You can use these platforms to share your content and drive additional traffic to your site. Visitors can click on a social media button and instantly be connected to the platform they choose. When adding any kind of imagery to your website, don’t forget to use online tools to easily resize an image for Instagram and more. These free online tools allow you to easily adjust the size of your images so that they appear in the highest quality on your website or Instagram. Simply upload your image, choose an Instagram image type to resize your photo, then download it for use.

  • Recycling and Decluttering Tricks to Reduce Your Carbon Footprint

    One of the most effective ways to reduce your carbon footprint and create an environmentally friendly home is to recycle and declutter items no longer needed or used. Here are simple tricks to make an immediate impact on the environment by creating a more sustainable home. Recycling the Big Stuff Household items, such as bedding, electronics, and appliances, are often full of dangerous chemicals that can pollute the environment. It’s vital to recycle these items to protect the ecosystem. In Carlsbad, California, you can do so by taking them to local recycling centers. Also, consider donating items with little to no resale value, including old clothes, children’s toys, and household goods, to local charities. Decluttering and Cleaning Your Home Cleaning and decluttering your Carlsbad home makes it more comfortable to live in and can even raise its value if you ever decide to sell. Remove anything that doesn’t bring you joy or make your space functional or pretty. Clutter creates visual chaos in your home, making buyers feel anxious and uncomfortable — not exactly an ideal situation for someone looking to buy a house. If you're undertaking a more extensive renovation, consult an expert, take pictures of your progress, keep receipts for all materials used, and document everything. Going Digital All those old family photos don't need to clog up a drawer. Scan them, store them on your computer or phone, and recycle that shoebox of pictures. Not only does doing this declutter your life, but it also keeps precious memories safe from harm. You can also upload all those scanned photos onto photo-sharing sites, such as Flickr or Picasa. Green Cleaning When using cleaning products around your home, select options that are effective at what they do and good for your health and the environment. Certain brands contain harmful chemicals, such as ammonia, chlorine bleach, and formaldehyde. Choose green cleaning products instead. If you dilute a product, it lasts longer — and your wallet thanks you. They’re also nontoxic in case of an accident while you clean. Choose Reusable Items Over Disposable Ones When Possible Many home products are disposable, but it’s possible to avoid them. Instead of throwing out plastic scrubbing pads and sponges, consider using old rags or cotton T-shirts instead. Swiffer cleaners come with pads that you can wash and recycle. And cloth diapers — used by eco-minded parents of babies — can easily be reused as rags for household chores. Reduce Plastic Packaging at Home Invest in reusable containers for staples, such as rice, pasta, grains, beans, and legumes. When you buy in bulk at a store or farmers' market, bring your own reusable bags or containers. Opt for products that come with as little packaging as possible — and look out for soy sauce in dispensers instead of plastic bottles. Green Living The key to green living is reusing and recycling rather than wasting and relying on green cleaning options. Using these tips, you can go green while also decluttering your home. Join The REeBroker Group, based in Carlsbad, California, and learn online how to earn money as a broker. Image via Pexels

  • Enjoy Sunsets and Gorgeous Views From Every Angle of this Property

    Welcome to your own resort and paradise living! This privately gated offers a beautifully landscaped front yard and tropical backyard, swimming pool with jacuzzi, mini golf, garden, pergolas, volleyball field, and lots of space for RV and cars parking. It is comprised of 4775 SqFt, with 8 BR, 7 1/2 BA, and consists of a 3 living quarters, including 2 master suits, additional bedrooms, and a separate studio with its own kitchen and bathroom. The property has a spacious living room with vaulted ceiling, large windows to enjoy the views. Recently remodeled and displays craftsmanship with beamed ceilings, stone tile walls, 2 fireplaces, double doors throughout, new kitchen with granite countertops and stainless steel appliances, new travertine and wood floors, new tankless water heaters, furnaces, air conditioners, insulation, new pool equipment and resurfaced driveways. Most bathrooms feature new tile, plumbing, fixtures, and lighting. Outdoor area has several sitting areas to enjoy sunsets and gorgeous views from every angle. It is located in an area known for its custom built estates with large parcels and gorgeous landscapes, mature tropical and fruit trees, and views of ocean, valleys, mountains and hills. Explore the opportunity this estate offers! 2070 Elevado Hills Dr, Vista, CA 92084, Listed at $1,899,000 by Albina Colby (DRE #01712298). Contact today for more information: 760-845-5434 Email at: Real Estate eBroker DRE 01522411 NMLS 297152 2035 Corte Del Nogal Suite 125 Carlsbad, CA 92011 Tel: (760) 722-3222 E-mail: Website:

  • Make Your MLS Listing Stand Out!

    Make sure that when leads are searching for their Dream Home that your listing shows up When writing information regarding your new listing, don’t just regurgitate data and numbers. You need to create a descriptive story and build a lifestyle that draws in prospective buyers. 10 Tips on Getting Your Listing More Attention Get creative with your Listing’s descriptions. Yes, you’re limited in liberty but use the properties best features to draw in interest. Use photos with unique features and angles. Create a video house-tour and let your creativity blossom. Create a narrative, a vibe, a mood while showcases the properties most valuable characteristics. Optimize your search results by using your target market’s key word phrases. Use these words in your advertising and marketing. Use QUALITY real estate listing photos. If your budget allows, use a professional. If not, you can do your own photography, but pay attention to lighting, staging, curb appeal, etc. Utilize email to get your listing in from of leads. Use one or two of your best photos and include important items such as: location, notable features, etc. Have a call to action whether that is replying to the email, filling out a query form, or visiting a landing page. Make sure your subject like is clear and concise so your leads will open the email. You want to capture your target audience with a variety of marketing avenues. Therefore, create a special landing page and/or a specific property blog. This is where you dazzle your leads with photos and video detailing all valuable of the property and surrounding community. This is where you get creative! Have calls to action, simple capture forms, and a free download to increase your conversion rates. As in all marketing be sure to include those targeted key words throughout the post or page content to ensure maximum exposure. If your listing shows well – host an epic open house! Capture that lead in-person, face-to-face. Market the open house both offline and online. Stage and prep the home. You may also want to print out buyers guides with information about the listing and local community. Leverage all social media sites to increase your advertising efforts: Pinterest, Facebook, twitter, Instagram, and LinkedIn. Send snail mail – email is great but target the local community with high-quality branded mailers. Use those professional-quality photos and create a beautiful postcard or brochure, but make sure to include an URL to your landing page, blog, video-tour, etc. Share the listing with other agents and brokers in your sphere of influence. Be personal and encourage them to forward your listing on to other agents/leads in their network. Real estate is all about how you use your network! Be consistent with your branding – present your listing as a unique experience that conveys similarly across all marketing channels and platforms. Use consistent text copy, font style, color theme, etc. Need to join an Association or MLS board to get your listing process started? Check out REeBroker Group who has broker membership to over 55+ Associations through California. Read more: #realtor #MLSlisting #realestatelisting #propertyforsale #realestateagent #reebrokergroup #houseforsale #RealEstate #realestatebrokerage #

  • Top 10 Lead Generation Tips

    1. Build partnerships. Your success begins with networking with other local businesses and real estate professionals in complementary industry niches such as insurance companies, title companies, bankers, lenders, staging companies, landscapers, cleaning services, etc. Anyone that is you can form a mutually beneficial alliance with will help you in being more successful. 2. Send a handwritten note. Personalization goes a long way when communicating with past and present clients. You can also follow up on the card/note with a phone call days later to ensure they received it, have any questions, and ask for a referral. 3. Advertise. You will want to invest in yourself and your business with paid advertising. There are many companies that will allow you to create a campaign within your budget no matter how big or small. Some effective ways to advertise yourself include traditional and technology or internet-based such as billboards, local newspapers, neighborhood canvassing, Facebook ads, LinkedIn ads, Google ads, blogs, etc. You may also want to consider advertising options specific to real estate agents such as, Zillow, Trulia, etc. 4. Build your own website. Personalize your brand and web presence by brandishing your specialties, niches, and client reviews. SaleCORE allows you to customize a website unique to your market area: You can optimize your personal websites by writing valuable content regarding the buying and selling process. Create a unique and helpful “how-to” video. 5. Develop a niche. Choose a niche and become an expert! A niche will allow you to focus your targeted marketing efforts and become the go-to real estate professional for those buyers and sellers. Check out some of our REeBroker Group webinars on choosing and building a niche. Some examples of typical real estate niches are historic homes, luxury homes, neighborhoods, student rentals, school districts, first-time home buyers, condos, distressed properties, seniors, divorcees, commercial, land, etc. The possibilities are endless! 6. Use “Coming Soon” and “Sold” signs. These are tried-and-true ways to generate interest – so don’t skip these integral items! 7. Generate leads on LinkedIn. Join LinkedIn Groups for your target audience and contribute to the conversations with knowledgeable answers and comments. Build rapport before pitching your services. 8. Organize educational events. Host educational events that will build rapport with your niche market and community. This will help boost your personal brand as well as get some new business prospects. Partner with other local businesses and set-up a home-buying seminar over lunch. Co-hosting will broaden your audience base and increase leads. 9. Don’t neglect leads. Whether hot or cold. Even if you showed that prospect a dozen homes before they realized they weren’t ready to commit. Don’t discard their information – send them follow-up postcards, emails, texts, etc about new market developments. You want them to remember you when the time comes that they are ready! 10. Target FSBO listings and Expired Listings – for more information of how to earn their trust check out our previous blog post. Learn more: #realtor #realestatetraining #realestateagent #reebrokergroup #LeadGeneration #RealEstate #realestatebrokerage #expiredlistings

  • Buying a Short Sale (REO Property)

    A typical short sale transaction may run through (any or all) of the following steps: 1. Identifying potential short sales – buyers can look at pre-foreclosures online, courthouse, legal ads, etc. 2. View the property – go physically inspect the property and consider what renovations/repairs that may need to be completed. 3. Do your research – What’s the FMV? Is there profit potential? 4. Find all liens and mortgages. 5. Figure out the financing – have your financing figured out, because once an agreement is approved it may be too late to shop mortgages. 6. Contact the lender. 7. Complete the lender’s short sale application. 8. Assemble to proposal. 9. Negotiate the terms – it’s not uncommon for counteroffers, so establish your limits and budget beforehand. Don’t be afraid to walk away! 10. Seal the deal. What to Expect – time, patience, and understanding through closing. The process can be complicated for the seller and therefore may take additional time. The buyer is receiving a great deal and investment as long as they are willing to put in the time. Example of timeline process events: appraisal, inspections, approval of seller’s bank, and buyer’s lender. Common mistakes of short-sale buyers – don’t make these mistakes! + Ignoring property problems + Skipping the home inspection + Ignoring legal and insurance information + Leaving too little time of closing + Falling hard for a bad home The time frame of the contract to close – average about 3 months (min 2 weeks to 6 months) What affects the time to Close Of Escrow: + Number of lenders and who each of the lenders are + Types of lenders + Homestead property + Retrieval of documents, responses, and all other communications from all parties + Offer contract terms? Bank’s counteroffer? + Buyer’s financing option Submitting the “right” offer – know the seller’s motivation and strategy while working with a professional. Ultimately, it is the bank that decides the terms of contract acceptance for the short sale and forgiveness of deficiency of debt. So, the “right” or best offer is one made at fair market value. Submitting a low offer – is a gamble, one that allows room for a competing offer to come in and be more attractive than yours. If you are offering what your comfortable with and what your budget allows then that is acceptable, however, be sure that you are not wasting time. For more information on REO (bank-owned) properties/short sales including seller’s eligibility, pricing, required documents, tax or credit implications check out REeBroker Group’s Mentoring Program training documents. Learn more: #realtor #realestatetraining #buyingashortsale #realestateagent #shortsaleprocess #reebrokergroup #homebuying #RealEstate #realestatebrokerage #Reebrokerinfo #californiarealestateagents

  • Your Home Sales Process at a Glance

    Looking to sell your home and don’t know where to start? Follow these 10 easy steps to get you started. Step 1: Choose listing agency and sign the listing agreement. Price your home to sell based on FMV (fair market value) and CMA (comparative market analysis). Both of which your listing agent may provide as well as a better understanding of the market in your neighborhood. Step 2: Prepare your home for the sale. Clean, de-clutter, depersonalize, and neutralize. You may also consider home staging, carpet replacement, and repainting. You only have ONE chance to make a FIRST impression, so make it a good one! Step 3: Marketing your home. Approve your agent’s marketing campaign and advertising plan. This should include (but not limited too): MLS system, syndication to Zillow and Redfin sites, social media, personal website, etc. Step 4: Show your home. Make it accessible via lock box or keypad rather than appointment only basis. Be flexible. Prepare for an Open House if your agent prefers to hold them. To Open House or not to Open House should be agreed upon in your marketing plan. Step 5: Review and negotiate (if applicable) any offer using counteroffers. After you’ve accepted an offer your agent will open escrow and order a title policy for you. *Ask for a receipt for the EMD* Step 6: Schedule an appraisal. Or if they buyer is getting a loan, the lender may order an appraisal. Be sure to check with your agent. Step 7: Deliver seller disclosures. This is where any known material facts or problems with the property will be disclosed. Step 8: Cooperate with all buyer’s home inspection scheduling requests. Ask your agent to provide you with a home inspection checklist so you’ll know in advance what the inspector will want to see. Prepare the attics and basement for inspections, too. Move stuff away from the walls in the garage, and make sure there’s a clear path for the inspector to get through. Step 9: Negotiate Requests for Repairs (RR). If the buyer requests repairs, you as the seller are entitled to a copy of the home inspection. You also do not have to accept the buyer’s requests, but if their inspection contingency is still in place, they do have the option to back out of the contract. You may also find that the buyers may accept a closing cost credit instead of a repair. Ask the buyer to release contingencies. The buyer is not obligated to provide the contingency release if you don’t demand it. All contingencies must be released in writing. Step 10: Close of Escrow. Finish signing any final paperwork and hand over the keys. The transaction records will enter into public record and, as specified in the contract’s buyer possession rights, you might be required to move on the day the home closes or even in advance. All sale proceeds will be wired to your bank account (minus commissions, credits, and other feeds as outlined on your closing statement). Need more information on the home buying process? Check out our previous blog post. Read more: #realtor #listingagent #homeowner #realestatelisting #homeselling #realestateagent #RealEstate #realestatebrokerage

  • What Kind of Negotiator Are You?

    There are 5 kinds of negotiators: competitive, collaborative, compromising, avoiding, and accommodating. What’s your style? Competitive negotiators are results-driven, assertive, and aggressive. Collaborative negotiators are honest, understanding, and creative in finding solutions. Compromising negotiators conduct fair dealings and judgments even at the expense of their own superior outcome. Avoiding negotiators hate conflict and are easily stressed or intimidated. They prefer to stay under the radar. Accommodating negotiators build and maintain relationships; are attentive to needs; and sensitive to emotions. 5 Tips on Negotiating a Real Estate Deal If you find yourself in a competitive market space and your clients agree, try locking in the property with an escalation clause. Escalation clause states that the seller agrees to pay a certain amount more than the highest offer received. There will usually be language capping the total sale price, to ensure buyers/investors do not agree to more than they can afford. Negotiate in person. Reactions to tone of voice and body language is often better received than guessing the intentions and tone of an email or text message. Never make the first offer. Most negotiations end up “splitting the difference.” Let the other party speak first. This allows for you, the second party, to define the midpoint. Also, there is a chance that the other party’s first offer will be better than the first offer you would make. Talk less and listen more.  Embrace the awkward silence, one party will likely offer concession to break the uncomfortable situation. Whether is 30 seconds or 15 minutes, expert negotiators will employ this tactic to receive successively lower offers without having to present a counteroffer. Do your homework. Know everything you can about the subject matter of your negotiation as well as the person you’re negotiating. Find out what’s important to the seller is it money, escrow period, contingencies, etc. Always ask for and receive the last concession (something the other party gives) in a negotiation. If the other party realizes that each time, they ask for something they will need to give something they will likely stop asking. Need assistance in negotiating a real estate deal? Join a mentor program! Learn more: #realtor #realestatetraining #mentoring #mentorship #realestatementor #realestateagent #negotiation #RealEstate #negotiator #reebrokerinfo #Californiarealestateagents

  • Keep Yourself Safe In The Field

    The natural processes of buying and selling a home often make real estate agent’s a prime victim to crimes. Most crimes against real estate agents are crimes of opportunity. Therefore, avoid providing the opportunity for crimes to happen. Reasons why real estate agents may be targeted: Real estate agents often work alone Schedule showing appointments with random members of the community Advertise open houses Visible signs of wealth Women are more likely to be attacked than men Tips that may keep you safe: Hold open houses during day-light hours. Instruct owners to put away valuables, photos, and prescriptions. Make sure home is insured. Do not wear expensive jewelry, flaunt luxury items or a full wallet because that may imply that you’d be a valuable hostage. Avoid being alone at isolated homes. Have another person with you or inform someone that you will be checking in and if you do not, they should contact you. Ensure cell phone works and emergency contacts are programmed. Have visitors sign in: full name, address, phone number, and email. Walk behind the prospect, direct them do not lead. Always check the premises before and after the Open House. Don’t assume everyone has left and check that all windows and doors are locked. Inform the neighbors – have them be your eyes and ears to anything out of the ordinary. Carry small self-defense weapons with you such as pepper spray or a handgun (if its legal in your area). Safety alert devices are also great because they send distress signals directly to police station at the push of a button. Stay safe in the field! Listen to your gut. Real estate agents are taught to be polite and accommodating to all people, however, often those who have been a victim of a crime ignored a client’s unusual behavior. So, if you feel uncomfortable or that something is amiss don’t ignore or dismiss those feelings. It is okay to leave as quickly as possible; your safety should be your number one concern. Check out our blogs: #realtorsafety #realtor #realestateagent #realestateopenhouse #openhousesafety #RealEstate #realestatebrokerage #reebrokerinfo #Reebrokergroup

  • Contingency Removals

    What to Know About Contingency Removal by: Sarah Vance Need to know what a contingency is – check out our previous post here. All Parties Should Fully Read and Understand the Purchase Contract They Are Signing It is important to know what your contract says. Some purchase agreements (such as the C.A.R Residential Purchase Agreement) requires an active removal of contingencies for a real estate contract versus a passive removal. Therefore, an active removal requires an action like all contingencies must be removed in writing and are not automatically removed with the passage of time. Each contingency has its own default time period/removal date based upon the terms and Acceptance date of the purchase contract. This date is defined in the offer as when the buyer will remove the contingencies and commit to a firm intent to close escrow. The appraisal, physical inspection, and buyer’s investigation contingencies have a defaulted removal date of 17 days after acceptance and the loan contingency has a default removal date of 21 days after acceptance. What happens if the contingencies are not removed? If the contingency period (date) has passed for a contingency to be removed, then the seller (or buyer) may issue a Notice to Perform. This is a tool designed to ensure all parties are sticking to their contractual duties defined in the purchase agreement. The Notice typically allows 48 hours for the other party to remedy the situation otherwise the transaction may be cancelled by the issuing party. Even though the Notice to Perform is in every real estate agent’s arsenal, it is highly recommended to not use it at the first sign of a passing removal date. As an initial step, as a real estate professional you should maintain open communication with the buyer or seller to discover the reason for the delay and work towards solving the problem. As a seller, it is important to remember that purchasing a property can be stressful and with a lot of moving parts making mistakes and missing deadlines may be unintentional. In some instances, it may even be out of their hands especially if it involves a lender or an appraiser. Therefore, if a contingency date has come and gone choose empathy first towards the buyer or seller situation and the Notice to Perform as a last resort. This will help to ensure that the transaction continues to move forward in an amicable way without stirring up unnecessary strife. When contingencies are removed, what does that mean for the buyer and seller? It means that if the buyer does not close escrow, whether due to lender or unsatisfaction with the property, then the buyer may not be entitled to a return of buyer’s deposit. Read more: #realtor #realestatetraining #contingencyremoval #realestateagent #contingency #RealEstate #realestatebrokerage #homepurchase #contract #Reebrokergroup

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