- Alice Robertson
Secrets Many Small Business Owners Don’t Know About Creating a Great Website
Having a business is hard enough without having to worry about doing all the tech stuff yourself. But that’s often the reality for many small businesses, which means that many owners end up leaving a lot of the more technical aspects of their business up to chance.
This can result in things such as having a sub-par website, which is why so many owners are now going digital.
But having a business is hard enough without having to worry about doing all the tech stuff yourself. However, the good news is that it doesn’t have to be that way.
There are a number of great resources available online that can make the technical side of owning your own business much easier. With that in mind, the REeBroker Group shares some of the best ways that you can create a great website for your small business.
Hire a Specialist
The first and most important step that you can take to having a great website is to hire a website designer. While there are many free website builders that can get you started, they don’t offer the same level of customization and overall website design that a professional website builder will.
Having a great website is critical to having a successful business. However, it’s also important to note that building a website is just one part of the equation when it comes to marketing your small business online. You also have to have a digital presence, which includes social media accounts and an online shopping cart.
Invest in SEO
Search engine optimization is the process of improving the visibility of your website or blog on search engines. If you want to get more visitors to your website, you need to make sure that your website appears on the first page of a search engine when someone enters a keyword or a phrase into the search engine box.
Some of the most important factors that determine how high your website appears on search engine results pages (SERPs) are the content and quality of your site. When it comes to content, make sure that you have enough of it and that it’s good quality. If you don’t have anything relevant to your industry, a search engine will return no results.
Your site should also be optimized to be mobile-friendly. More than half of internet users use a mobile device to search for products and services, so having a site that doesn’t load properly on a mobile device will drive away customers.
Real-time analytics are the analytics that you run on-site as you are collecting the data. This helps you to gain insight into your website’s performance as it happens. This is the best type of analytics to use if you want to understand your customers’ behavior as they are using your site.
Real-time analytics are useful for identifying problems, such as high bounce rates or slow page views. It allows you to collect data as it comes in and then use that data to form real-time conclusions.
Use Social Media Links
Social media buttons are interactive buttons on your website that connect your visitors to social media platforms on their phones. You can use these platforms to share your content and drive additional traffic to your site. Visitors can click on a social media button and instantly be connected to the platform they choose.
When adding any kind of imagery to your website, don’t forget to use online tools to easily resize an image for Instagram and more. These free online tools allow you to easily adjust the size of your images so that they appear in the highest quality on your website or Instagram.
Simply upload your image, choose an Instagram image type to resize your photo, then download it for use.